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Our Brand Philosophy
We started Cardinal Financial with the intention of energizing an industry and reimagining what mortgage lending could be. We created a revolutionary, proprietary software to drive our business but soon found out that innovative tech is nothing without innovators behind it. We realized there’s an entrepreneurial spirit within all of us here at CF. Like a red thread that connects us, it’s a passion in our hearts that drives us to embrace new challenges and engineer innovative solutions.
We believe it’s our responsibility to foster that passion in ourselves and in others through our brand, our culture, and our product. We strive to provide more than mortgage lending, and in that same vein we realize that our biggest asset is our people. So while the rest of the mortgage industry is interested in short-term gains, we’re investing in technology and training our team—always having one hand in the future.
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